Brief: Engage with advertising agencies in a unique way that separates us from the rest.
Insight: Advertising agencies want to see creativity, unique thinking and a sense of worth.
To advertise the Littlenicholls creative team as a holiday. To send suitcases to agencies with holiday brochures, travel coupons, traveller’s cheques and business cards to show that our creative team can give them a helping hand with the workload. The brochure would take them to a booking site, where they could book an appointment with us to see if we were the team that they were looking for in their company. When they had booked, we would then send them a booking pass. This was a unique way of showing the agency our creativity and our ability to support them with everything they need.
Portfolio review bookings