With Love x
You can't recognise someone by a font
Across the world there have been talks about phasing out handwriting lessons in schools, replacing them with typing classes. This means that in ten years, our children might grow up not being able to write a simple birthday card, have their own signature or even write a spontaneous note to a classmate. This loss of tradition could also mean a loss of identity. With Love is a concept that helps raise awareness of this issue and gives people the opportunity to save the beautiful craft of handwriting, and the emotions it generates.
The primary audience for this concept is parents. The campaign aims to pull at their heart strings, with emotive examples of how handwriting develops strong social connections. The secondary audience is the general public between the ages of 24 and 50. This audience will be able to relate to these personal acts and messages of love by participating in an engaged way.
In order to inspire interaction, the campaign includes executions that connect tradition and technology – the key to successful learning for the future.
The concept for With Love developed after research into personal, social and competitive learning. During this research, some current topics about handwriting lessons arose. In Canada and Sweden, governments have already begun the process of phasing out handwriting. This was something that I found shocking, and so decided to create a campaign to address it.
The With Love element is related to the sentiment behind lovingly hand-written letters, cards and notes. It brings humanity to the heart of the campaign.
With National Writing Day on the 21st June 2017, it’s the perfect opportunity to use the With Love campaign in order to show people the importance of handwriting. Events would be held to raise awareness and there would be professional analysts there to tell people what their handwriting says about them. With the main audience being parents, I wanted to be able to get their attention in everyday environments. By having simple information leaflets placed in doctors’ surgeries, schools and other public places of interest, it will become a part of their everyday life. This should encourage them to take action for the cause.
“Your handwriting. The way you walk. Which china pattern you choose. It’s all giving you away. Everything you do shows your hand. Everything is a self portrait. Everything is a diary.” – Chuck Palahniuk, Fight Club