Realistic Job Preview
Having Co-op Food as a client, I took on the project of demystifying Food retail jobs. This meant exploring the extra responsibility that Co-op colleagues are offered, the difference between roles at Co-op and the teamwork involved in each store. Together with my team, we created a film that explored all of these themes.
A step in the right direction
One of the projects I've worked on for Co-op was for their Apprentices campaign. This campaign was called 'a step in the right direction' and was split into several audiences: internal colleagues, career starters, returners to work, careers changers and veterans. To cater to these audiences my teams and I created mock ups of posters, viral ideas and people stories.
Our 2019 campaign was a big success. Read all about the ins and outs of how we made it work and what the results said about the work.
Get to know our 2020 campaign inside out. With a global pandemic to contend with, it was no ordinary year – especially for on-campus advertising.