At university, my creative partner and I created a hypothetical project for Happy Eggs. We based it around brand loyalty and the way people act when buying a specific product. We decided to use this insight to create 'Eggstreme Fandom', an exaggerated campaign that looks to take this insight and turn it into comedic adverts.
The Inside Coop
We created a mockumentary that aimed to raise awareness about Happy Eggs and their moral standing in a fun way. We also created an 'Inside Coop' online magazine, merchandise, social content and a brochure. We even gained approval from Happy Eggs themselves, who sent us some gifts as a thank you.