Happy Eggs

At university, my creative partner and I created a hypothetical project for Happy Eggs. We based it around brand loyalty and the way people act when buying a specific product. We decided to use this insight to create 'Eggstreme Fandom', an exaggerated campaign that looks to take this insight and turn it into comedic adverts.

Eggstreme Fandom

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The Inside Coop

We created a mockumentary that aimed to raise awareness about Happy Eggs and their moral standing in a fun way. We also created an 'Inside Coop' online magazine, merchandise, social content and a brochure. We even gained approval from Happy Eggs themselves, who sent us some gifts as a thank you.