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At university, I created a project for WWF. Being very passionate about the environment, this was a cause close to my heart. To inspire action in the younger generation, I created a concept that involved free WiFi in low-internet areas. These WiFi spots would even be accompanied by a bench, making it easy for people to sign on to WWF WiFi. The aim was to bring people in and ask them to boost their internet signal by acting, sharing or donating for a WWF cause. Each WiFi spot would be catered to a different cause, giving equal importance to environmental, wildlife and community projects.

Strategy pdf

Our WWF campaign was backed up by strong strategy and unique thinking.

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