While working with Radancy, I built a strong relationship with our EY client. Collaborating on multiple projects across both early careers and professional opportunities, I was able to bring unique and fun ideas to the table that resulted in quality hires and a redefined brand reputation. These ideas have spanned the entire digital spectrum and have demonstrated the potential online experiences provide to our careers audiences.
Our 22/23 student campaign for EY gave students at all stages in life the opportunity to see their future career as an exciting adventure. We developed zones to explore, hotspots with relevant information, and games that kept the experience light-hearted and engaging. Alongside my art director, I was responsible for the main campaign idea, content creation, copy and liaising with our third-party developers.
A 3D world gave students the opportunity to explore the EY landscape in a visually exciting way. Zones could transport them to different parts of the business and help them discover the career path for them.
Once inside one of our EY zones, students would have the chance to engage with special content. Each zone told a unique story - whether that was around wellbeing, job skills, pathways, diversity and inclusion, or beyond.
Our educational hotspots gave each zone a point of interest. These hotspots were presented as games, videos, articles, interactive journeys and more. Each would provide information about lift at EY and the careers available.
Our World. Your Way.
Our 2021 campaign for EY students involved letting them choose how they experienced careers at EY. The journey was for them to build. We created a unique and interactive 3D space for students to explore. They could then enter different windows into the world of EY and make that world their own.
I worked on an early careers campaign for EY that was called Project You. This campaign revolved around EY's EVP 'it's yours to build' and was all about personalisation. I created an AR experience with my team, a brochure and social content.
Project You AR Experience
Take a look at the EY early careers Project You AR Experience. Created with the 2020 lockdown in mind, it lets students turn their four walls into their own personal EY experience. And it tells them where their strengths lie, based on their answers to some simple questions. In short, it's an AR experience that's theirs to build.
EY Experiences is the experienced hire campaign I worked on in 2020. The campaign revolved around a film that sums up everything EY offers its candidates. We then created assets such as Instagram Stories, podcasts, social videos and Facebook posts.